Strength and Weakness of IKEA-Free-Samples-Myassignmenthelp.com

Question: Discuss two Strength and two Weakness of IKEA in Singapore. Answer: Strength of IKEA The strength of the lies in the variety of products that are manufactured and designed by the company. The products of the company are famous among the customers and also the products that are introduced by the company are cost effective. Customers get value for money and also high ROI on the money they spend on the furniture. Ikea is one of the strong global brands which attract the consumer groups towards the products offered by the company. The company promises the same quality and range of well designed, functional products at low prices globally. The quality of the product that is offered by the company is the major strength of the company (UA little Rock, 2017). Weakness of IKEA IKEA requires good communication with its consumers and also with the stakeholders about the environmental activities. The size of the business creates difficulty for the company. There are various environmental concerns that are related to the operations of the company. IKEA goes through various challenges in communicating the policies to the customers and shareholders. With the motive of profit maximization, the company at times focuses on the cost leadership that gives adverse impact on the quality of the products that are offered by the company. By taking into consideration the recent scenario, it is seen that the company face difficulty to maintain the quality of the products in context with the enhancement of the cost (Pratap, 2016). References Pratap.A. (2016). IKEA SWOT Analysis. Viewed on 17th November 2017. https://www.cheshnotes.com/2016/09/ikea-swot-analysis-2016/. UA little Rock.(2017). Strength, weakness, opportunities and threats. Viewed on 17th November 2017. https://ualr.edu/about/home/strategicplan/chancellor/planning-environment/7-strengths-weaknesses-opportunities-threats /